jueves, 13 de octubre de 2016

The evolving European legacy carrier [feedly]

Scandinavian Airlines (SAS) has fought its way back from a near-death experience in 2012, readjusting to the growing low cost carrier environment in Europe.

After nearly being bought by Lufthansa in 2008 the airline has had to slug it out themselves, gradually fighting its way back to sustained profitability.
  • The mainline problem, the cost level
  • Travel patterns
  • Premium economy
  • The future for an ex-national carrier

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