Bombardier Continues Evolution with New Brand Identity

jueves, 25 de abril de 2024

Three years after Bombardier emerged as a pure-play company in the business aviation sector, the Montreal-headquartered airframer is rolling out a new brand identity that it says is designed to reinforce its drive toward an "ambitious future" in that market while making a nod to its past.

The logo involves a symbol of what the company calls "Bombardier Mach," with a silhouette of an aircraft breaking the sound barrier and 

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